Embedded Finance
Will embedded finance increase your organization’s revenue per customer 2–5x?
Embedded finance involves integrating payment, loan, insurance, and investment services into your organization’s technology platform and apps. For consumers, embedding financial services saves time, is more convenient, and can provide a significantly improved customer experience. In the short term, this minimal investment creates direct revenue opportunities for retail organizations by capturing a larger percentage of the benefits of each sale at a marginal cost.(1)
Over the long run, finance as a service provides sales organizations the data needed to fuel a deeper understanding of customer experiences that drive loyalty and repeat purchases. In this contribution, we explore the vision of embedded banking, example use cases, and what next steps can transform this opportunity into reality for your organization.
Redesigning your revenue stream
Market analysts predict that the market for embedded banking will be worth $7 trillion in less than a decade.(2) This market is driven by recent technological innovations and regulatory decisions that have facilitated access to financial services, which up until now have been the privy of traditional banks and financial institutions. Although the design of payment, loan, and investment services has been…
